While society has become aware of a wide gender spectrum, many menstrual cycling apps still employ semiotics that targets cis-gendered straight women. From choice of color to content, many non-binary and queer people expressed frustrations with making apps "cliché gender-reveal-esque" by using pink, florals, and other "girly things" on its platform.

Cluna wanted to make a platform that not only avoided this by making its platform gender-neutral, but also wanted to be more inclusive when providing content, health tips, sexual education, and support.
Services
UX/UI Design
Prototyping
Creative Direction
Product

Cluna.

Screens in the Cluna app
App screens.
Challenges.
Period trackers and health apps are still targeting predominately cis women, and exclude non-binary and trans people.
1.
How might we create a product, that includes people with periods, no matter their gender?
2.
How might we create a health app, that focuses on improving the health of all people with periods?
3.
How might we create a product that transforms user data into health insights, helping the users to predict, and accomodate issues associated with periods or hormonal imbalances?
Logo icon for Cluna
Logo.
App icon for Cluna, seen on a phone screen
App icon.
Screens showing the interface of the Cluna app
Data visualisation.
Menstruation icons showing the four phases of the cycle
Cycle iconography.
Packaging design for vitamins supporting the four phases
Cycle supplements packaging design.
Cluna's branding used on a green tote bag.
Brand merch.
Cluna's branding used on a purple tote bag.
Information
Details
Client
Self-initiated
Sector
Health
Year
2021
Services
UX/UI Design
Prototyping
Brand Identity