VIKINGBUS, one of Denmark's biggest bus companies, had the ambition of creating a new and ambitious direct-to-consumer bus service meeting the needs of a modern audience with a more spontaneous approach to traveling. What they were looking to craft a completely new and autonomous brand fueled by a smooth, elevated digital experience.
Services
UX/UI Design
Prototyping
Creative Direction
Product

Fleet®

By Vikingbus
A women and a man sitting in the back of a busFleet photoshoot
Challenges.
During the process we created a few main questions to help us structure our information, and keep the user & business needs in mind.
1.
How might we create a unified product solution and modern brand experience and appeals to a younger audience?
2.
How might we ease the user journey before, during and after traveling with long distance buses?
3.
How might we introduce features and loyalty programs, that makes the users come back to use our solution again?
Bonus.
How might we ease some of the frictions, the user experiences on current solutions? And how might we accomodate those, in order to stand out from competitors?
Screens from the Fleet app
Sign in user flow.
A guy smiling in the bus while looking out the window
Fleet photoshoot.
Brand video.
A phone with the Fleet app open on the screen.
Screens from app.
Women sitting with phone on a bus ride.
Fleet photoshoot.
Screens from the Fleet app
Screens from app.
Screens from the Fleet app
Travel tracking screens.
Outcome
After launching Fleet, Vikingbus has strengthened its position in the market. Their app received an initial average rating of 4.7 out of 5 stars in app store, and made it as number one in travel apps within the first weeks of launch.
‍
Giving the users a smoother solution to long distance travel, proved itself to be a much desired position on the market, sparking more requests from users, for future design implementations and improvements.
Key figure video.
Information
Details
Client
Vikingbus
Sector
Transportation
Year
2022 - 2023
Services
UX/UI Design
Prototyping
Creative Direction
Brand Strategy
Brand Identity
Design System
Naming
Credits
Team
Product Design
Yours truly
Creative Direction
Alexander Spliid
Development
Digital Thinkers
Strategy
Mads Lindum
Product Owner
Mathilde Ive
Agency
Signifly
Link