Teaterbilletter came to us, as they struggled with negative app reviews and market penetration. While exploring a new solution, we identified a need to upgrade the UI/UX, as well as to create a technical foundation that would support new features like exploration and purchase.
Helping them with rebranding, web and an app for both android and iOS we gave Teaterbilletter a full 360 revamp.
Helping them with rebranding, web and an app for both android and iOS we gave Teaterbilletter a full 360 revamp.
Services
UX/UI Design
Prototyping
Creative Direction
Product
Prototyping
Creative Direction
Product
Teaterbilletter.
Brand iconography.
Challenge.
Teaterbilletter's current users was predominately senior citizens (+65 years), but a part of their business strategy was to target young students in the metropolitan area. Given that these are two very different segments, we made user profiles and personas a big part of our research phase, in order to establish a common ground between generations, accomodating both the digitally challenged and the digital natives.
Website home page.
Website home page.
Website performance page.
Website screens.
App ticket screens.
Genre filtering.
Date filtering.
Poster design.
Poster designs.
Outcome
Launching Teaterbilletter, gave them a more cohesive brand across platforms. Making a design system that both allows freedom to experiment, but within a structured framework, helped Teaterbilletter structuring their brand across both digital and analogue media.
The app was well received by users, and received much improved app store reviews.
The app was well received by users, and received much improved app store reviews.
Information
Details
Client
Teaterbilletter
Sector
Culture & Entertainment
Year
2022 - 2023
Services
UX/UI Design
Prototyping
Creative Direction
Brand Identity
Design System
Prototyping
Creative Direction
Brand Identity
Design System
Credits
Team
Product & Brand Design
Yours truly
Development
Bornfight Studio
Product Owner
Gijs Millenaar
Agency
Signifly
Link